Playing cars. Seriously.

Be all in.

A card deck that hands you a way into your kid's imagination. Pull a card, get on the floor, and be the dad who's actually there.

See how it works
The Co-Driver deck
The Co-Driver box
The box, open, with a card
Premium card stock detail
A father and son lying on the floor amid a spread of toy cars

Remember?

Play used to be simpler.

No notifications. No second screen. You got down on the carpet and the afternoon went wherever your kid decided it should go. You were just there — and that was the whole magic.

A father absorbed in his phone while his son plays alone below

The thing we're up against

Then the phone happened.

You want to be in it. But you're tired, the phone is right there, and low-effort play doesn't hold a grown-up. So you're on the floor — and somewhere else at the same time. Present, but not really.

We built Co-Driver to win that moment back.

Premium Co-Driver card stock and racing livery detail

All in

Pull a card. Stay in the story.

Each card hands you a prompt — something silly, something to solve, something to feel — so you never run out of where-to-next. The phone stays face-down. You stay in it.

Get the deck

The Deck — Vol. 1

54 cards. Three ways to play.

No winning, no losing, no right answers. Just three kinds of prompts that quietly grow the things that matter — because the fun is the point.

Open Road

Creativity

“The car takes off like a rocket ship.”

The Pit Stop

Problem Solving

“The car ran out of gas — what should we do?”

Under the Hood

Emotion

“The car is frustrated.”

The Co-Driver box and a card
Premium card stock detail

How to play

There's no wrong way.

1

Pull a card

One card, read it out loud. That's the whole setup.

2

Get on the floor

Follow your kid. They already know where this is going.

3

Be all in

No scoring, no fixing. Just stay in the story with them.

Our why

Playing with your kids should be about you, too.

Most toys are built for the child and treat the parent as a wallet. Co-Driver is the opposite — a tool that hands the grown-up a way in. We believe in play. We refuse to miss out. And we think the world could use a few more dads down on the floor, fully in it.

The Co-Driver deck

Co-Driver — The Deck (Vol. 1)

$49.99

54 cards. Three ways to play. No screens, no scoring, no missing out.

Shipping spring 2026. Order now to claim a first-run deck.